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  • Election 7

    Hard to believe, but this will be the third Election Day since the shop has been open. Here are the shoes you “elected” last month to be our best selling shoes of October: Hoka Speedgoat 4 – Buckle up: this shoe could hold the office of President for another year. SG5 may not release until…

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    The Wonderland

    2020 has been a year like no other. My running had a clear focus at the beginning of the year: Western States 100. By mid-March that plan was busted. I still trained hard through April and May. I knew that if I didn’t train for something, my running would quickly deteriorate to nil. Part of…

  • Top7Trail July

    July brought us some cool New Trail Shoes from Altra, Brooks, Topo, and Salomon–and the big winner was Altra!! Not only did the brand new Olympus 4 dominate the sales charts, we also saw a resurgence of sales of the Lone Peak 4.5 and Timp 2.0. The bust of the month was the lack of…

  • Shoe Fireworks

    There might be an absence of firework displays this year, but luckily we have some hot, high-flying shoes to fill the void. Here are the best selling shoes at the shop leading into the Fourth!! Top7Trail Women’s June Altra Timp 2.0 – How will the new Olympus 4 effect Timp sales? We’ve definitely seen Timp…

  • May Top7 Lists

    Like April our Covid May was dominated by Hoka. We sold 37% Hoka, 21% Altra and 16% Brooks for our Top 3 brands followed by Topo Athletic and Salomon. Trail shoes started moving better again. This month we were 56% trail versus 44% road. You can set up a time to try on shoes by…

  • Top7Road March 2020

    We don’t normally do road shoe lists–but as the trails are closed down and lots of our regulars are putting more miles in on the road, here goes! Special note: I use my Hoka Speedgoat 4 everywhere, road and trail. I ran around Lake Washington (50ish miles) in the Speedgoats last year (mostly pavement) and…

  • Western Dreams

    I’ve mentioned having dreams about Western States in some other posts. A lot of my night dreams feature me getting into the race at the very last minute. I’m in Squaw, the race is starting in minutes; I go to a registration table and shyly ask, “Does there happen to be an open spot?” Answer:…