Author Archive | Phil Kochik

7 Questions with Kaytlyn Gerbin 2021

1) Last summer you set the female Fastest Known Time around Mt Rainier’s Wonderland Trail!! 4th fastest time ever by anyone. Congratulations!! You ran in some top secret shoes that are now available for all to try and buy. Tell us about those: Thanks! I ran in the Flight VECTIV, which is the top-tier trail […]

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Shoes at States

The Western States Endurance Run Lottery for 2021 would have been this Saturday 12/5. (Lucky for me, I’m in the race for 2021!) Instead of our usual lottery viewing party extravaganza, I’ll fill the void with a list of the most likely shoes (with lottery-esque probability percentages!!!) that will get me to the finish line […]

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Election 7

Hard to believe, but this will be the third Election Day since the shop has been open. Here are the shoes you “elected” last month to be our best selling shoes of October: Hoka Speedgoat 4 – Buckle up: this shoe could hold the office of President for another year. SG5 may not release until […]

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The Wonderland

2020 has been a year like no other. My running had a clear focus at the beginning of the year: Western States 100. By mid-March that plan was busted. I still trained hard through April and May. I knew that if I didn’t train for something, my running would quickly deteriorate to nil. Part of […]

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Top7Trail July

July brought us some cool New Trail Shoes from Altra, Brooks, Topo, and Salomon–and the big winner was Altra!! Not only did the brand new Olympus 4 dominate the sales charts, we also saw a resurgence of sales of the Lone Peak 4.5 and Timp 2.0. The bust of the month was the lack of […]

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Shoe Fireworks

There might be an absence of firework displays this year, but luckily we have some hot, high-flying shoes to fill the void. Here are the best selling shoes at the shop leading into the Fourth!! Top7Trail Women’s June Altra Timp 2.0 – How will the new Olympus 4 effect Timp sales? We’ve definitely seen Timp […]

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7atStates 2020 The Final Post

Finality for Western States should be a belt buckle; a final blog post should be an inspiring race report. Covid changed everything for 2020. I find it hard to believe that my big race—the race I’ve wanted to do again for 10 years—would have been this Saturday. That today I would have arrived in Squaw […]

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7questions with Jeff Browning

Western States would have been this Saturday, June 27th! All entrants had the option to roll over into the 2021 race. Jeff Browning is one of those runners. Jeff, aka Bronco Billy, has finished in the top 10 the last 4 years: 2016-2019. He was 3rd overall in 2016; 4th in 2017; 5th in 2018 […]

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May Top7 Lists

Like April our Covid May was dominated by Hoka. We sold 37% Hoka, 21% Altra and 16% Brooks for our Top 3 brands followed by Topo Athletic and Salomon. Trail shoes started moving better again. This month we were 56% trail versus 44% road. You can set up a time to try on shoes by […]

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Top7 Shoes Covid April

Our little running shop usually sells 70% trail running shoes to 30% road. Brand wise we’re usually at 40% Altra and 20% Hoka. This past month the numbers basically flipped! Mainly road shoes and mainly Hoka! A special thanks to all the staff at Hoka! We did so many fill in orders this month, and […]

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Photos by Glenn Tachiyama